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CaliRoots is a reggae festival in Monterey, California that is unlike any other festival. A bunch of the largest artists that we have worked with perform at this festival on a yearly basis, such as Atmosphere, Slightly Stoopid and The Expendables. 2019 marked the 10th year of the festival and we decided to team up with the CaliRoots team to create these epic sunglasses.
Lemon Life (The Lifestyle) – Santa Cruz, CA is known for starting trends that sweep the nation, and since it was introduced at the 2014 San Francisco High Times Cannabis Cup, The Lemon Tree and the Lemon Life-style have been taking The Bay Area by storm. While the strain has been popular, the brand and clothing has taken on a life of it’s own due in no small part to the unique designs by artist Jimbo Phillips, son of the iconic Jim Phillips, who designed all the artwork for Santa Cruz Skateboards in the 70’s and 80’s and was the creator of the iconic “Screaming Hand” logo
Atmosphere teamed up with San Francisco based eyewear company Stay Up Movement to bring you two unique colour combinations of quality sunglasses. These polarised shades come in the earth-tone combination of amber and meadow green, which complement each other by creating a naturally mellow look, and they also come in the arctic blue and smoke colour way, providing a relaxed, cool and bold look.